How to redirect URLs in Shopify

How to redirect URLs in Shopify

Redirecting URLs in Shopify is a straightforward process that can be completed in a few simple steps. By redirecting your old URLs to your new ones, you can ensure that your customers are taken to the correct pages on your site and that their browsing experience is not interrupted as well as update search engines properly.

What are URL redirects?

A URL redirect is a process whereby a web page is redirected to another web page. This can be done for a variety of reasons, such as to forward customers from an old page to a new one, or to direct search engine crawlers to the correct pages on your site. There are two main types of redirects: 301 and 302.

What is a 301 Redirect?

A 301 redirect is a type of permanent redirect which sends browsers and search engines to a new URL when they try to access an old one. It indicates to the search engine that the old page has been permanently moved to a new location, and as a result, the page’s ranking will usually be transferred over as well. This ensures that your visitors are directed to the correct page and that any ranking you have built up on older pages is preserved.

Why Are URL Redirects Important for SEO?

URL redirects are important for SEO because they help keep your site’s hierarchy and page rank intact. When you change or delete a page on your website, it’s important to redirect the old URL to the new one so that you don’t lose any of your site’s search engine ranking. Additionally, using URL redirects can help prevent broken links and 404 errors, which can also hurt your site’s ranking.

How to Create a URL Redirect in Shopify

To create a URL redirect in Shopify, follow these steps:

1. Log in to your Shopify account and click the “Online Store” tab.

2. Click the “Navigation” under the online store

3. FInd “View URL Redirects” at the top right

4. Click the “Create URL Redirect” button and follow the instructions.

Best URL Redirect Apps in Shopify

There are a number of URL redirect apps available in Shopify, and the best one for you will depend on your needs. Here are some of the most popular URL redirect apps in Shopify:

1. Redirect By Zapier: This app allows you to easily create URL redirects based on your needs. It’s easy to use and works with a variety of platforms.

2. Redirect URL: This app allows you to redirect old URLs based on the criteria you specify, including regular expressions and wildcards.

3. SEO Redirection: This app helps you create 301 redirects for single or multiple pages on your site, as well as permanent or temporary redirects.

4. Simple Redirects: This app allows you to create redirects for any URL on your site, including 404 errors.

5. Ultimate 301 Redirecter: This app allows you to create 301 redirects for single or multiple pages on your site, as well as wildcard redirects.


  • Tharindu Gunawardana

    Tharindu is a passionate digital marketing specialist with over 14 years of experience planning and executing cross-channel digital media campaigns in the Asia Pacific and Australia. He is also known as the SEO wizard due to his extensive knowledge and technical skill in SEO. Gunawardana Tharindu
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