How to redirect URLs in Shopify

Redirecting URLs in Shopify is a straightforward process that can be completed in a few simple steps. By redirecting your old URLs to your new ones, you can ensure that your customers are taken to the correct pages on your site and that their browsing experience is not interrupted as well as update search engines properly.

What are URL redirects?

A URL redirect is a process whereby a web page is redirected to another web page. This can be done for a variety of reasons, such as to forward customers from an old page to a new one, or to direct search engine crawlers to the correct pages on your site. There are two main types of redirects: 301 and 302.

What is a 301 Redirect?

A 301 redirect is a type of permanent redirect which sends browsers and search engines to a new URL when they try to access an old one. It indicates to the search engine that the old page has been permanently moved to a new location, and as a result, the page’s ranking will usually be transferred over as well. This ensures that your visitors are directed to the correct page and that any ranking you have built upon older pages is preserved.

Why Are URL Redirects Important for SEO?

URL redirects are important for SEO because they help keep your site’s hierarchy and page rank intact. When you change or delete a page on your website, it’s important to redirect the old URL to the new one so that you don’t lose any of your site’s search engine ranking. Additionally, using URL redirects can help prevent broken links and 404 errors, which can also hurt your site’s ranking.

How to Create a URL Redirect in Shopify


  1. From your Shopify admin, go to Online Store > Navigation.
  2. Click URL Redirects.
  3. Click Create URL redirect.
  4. In Redirect from, enter the old URL that you want to redirect visitors from.

Filter URL redirects by date

Click Date added.
From the drop-down menu, choose the date period that you want to filter.

Save a URL redirect filter

Create a filter using the search box or by filtering URL redirects by date.
Click Save filters.
Select a name for your filter.
Click Save filters. Filters are saved as a new tab at the top of the list.

Delete a URL redirect filter

Select the filter that you want to delete.
Click Saved.
Click the Remove tab, and then click Remove.

Edit the name of a URL redirect filter

Select the filter that you want to edit.
Click Saved.
Edit the tab name, and then click Save filters.

Edit URL redirects individually

Click the URL redirect that you want to edit.
Enter the changes.
Click Save redirect.

Edit multiple URL redirects at the same time

Select the URL redirects that you want to edit.
Click Edit redirect.
Enter the changes.
Click Save.

Export your URL redirects

Click Export.
Choose which redirects you want to export.
Select which type of CSV file you want to export.
Click Export URL redirects.

Import your URL redirects

To import your existing URL redirects:

Click Import.
Click Add File and select a CSV file.
Click Upload file.
Review the import.
Click Import redirects.
Click Close.

Delete URL redirects

Select the URL redirects that you want to delete.
Click More actions.
Click Delete selected redirects.
Click Delete to confirm your decision.

Best URL Redirect Apps in Shopify

There are a number of URL redirect apps available in Shopify, and the best one for you will depend on your needs. Here are some of the most popular URL redirect apps in Shopify:

1. Redirect By Zapier: This app allows you to easily create URL redirects based on your needs. It’s easy to use and works with a variety of platforms.

2. Redirect URL: This app allows you to redirect old URLs based on the criteria you specify, including regular expressions and wildcards.

3. SEO Redirection: This app helps you create 301 redirects for single or multiple pages on your site, as well as permanent or temporary redirects.

4. Simple Redirects: This app allows you to create redirects for any URL on your site, including 404 errors.

5. Ultimate 301 Redirecter: This app allows you to create 301 redirects for single or multiple pages on your site, as well as wildcard redirects.

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