How to Migrate from Wix to WordPress: A Step-by-Step Guide


If you want to migrate your website from Wix to WordPress, you’ve come to the right place. WordPress is an incredibly popular website builder and for good reason. It’s not only incredibly versatile but also offers powerful customization options and a thriving community of developers.

Why Migrate from Wix to WordPress?

While Wix is a great website builder, it does have its limitations. For one, it doesn’t offer the same level of customization that WordPress does. Additionally, Wix is a closed platform. This means you don’t have full control over your website, and it can be difficult to migrate your content if you switch to another platform.

On the other hand, WordPress is an open-source platform, which means that you have full control over your website. It also allows for a lot more flexibility and customization options. As a result, many businesses and individuals choose WordPress over Wix.

If you’re considering migrating from Wix to WordPress, there are a few things to keep in mind. First, you’ll need to ensure your website content can easily transfer to WordPress. This can be a complicated process, especially if you have a lot of content on your Wix site. However, tools and services are available to help you with this process, so don’t let it deter you from making the switch.

Another thing to consider is the technical knowledge required to use WordPress. While it’s true that WordPress can be more difficult for beginners to use than Wix, there are plenty of resources available to help you learn. Additionally, once you’ve become familiar with WordPress, you’ll have access to a much wider range of customization options than you would with Wix.

Pros and Cons of Wix

While Wix does have its limitations, there are still some benefits to using the platform. Here are a few pros and cons to consider:

  • PROS:
    • Easy to use, even for beginners
    • Drag-and-drop editor makes it easy to create a website quickly
    • Offers a variety of templates and design options
  • CONS:
    • Not as customizable as WordPress
    • It can be difficult to migrate your website to another platform
    • Limited SEO capabilities

Pros and Cons of WordPress

Of course, there are also pros and cons to using WordPress. Here are a few things to consider:

  • PROS:
    • Highly customizable
    • The open-source platform, which means you have full control over your website
    • Powerful SEO capabilities
  • CONS:
    • It can be more difficult for beginners to use
    • It may require more technical knowledge to set up and customize
    • It may require additional software/plugins to achieve specific functionality.

One of the biggest advantages of WordPress is its flexibility. Unlike Wix, a closed platform, WordPress allows you to customize your website in almost any way you can imagine. This is because WordPress is an open-source platform, which means that anyone can develop plugins and themes to extend its functionality.

Another advantage of WordPress is its powerful SEO capabilities. WordPress is designed to be search engine friendly, so optimizing your website for search engines like Google is easy. There are also many SEO plugins available for WordPress that can help you improve your website’s search engine ranking even further.

Of course, there are also some downsides to using WordPress. For one, it can be more difficult for beginners than Wix. However, plenty of resources are available to help you learn how to use WordPress. Once familiar with the platform, you can access a much wider range of customization options.

Another potential downside of WordPress is that it may require more technical knowledge to set up and customize than Wix. However, this is largely dependent on the complexity of your website. If you want to create a simple blog or portfolio website, you may not need any technical knowledge. On the other hand, if you’re looking to create a complex e-commerce site or custom web application, you may need to hire a developer to help you.

Overall, while there are pros and cons to both Wix and WordPress, many businesses and individuals choose WordPress for its flexibility, customization options, and powerful SEO capabilities.

Preparing for the Migration

Before you begin the migration process, there are a few things you’ll need to do to prepare. Migrating your website from Wix to WordPress can be daunting, but with careful planning and preparation, it can be a smooth and successful transition.

Backup Your Wix Website

The first step is to back up your Wix website. This will ensure you have a copy of your website if anything goes wrong during the migration process. To back up your Wix website, go to your account settings and select the “Site history” option. From there, you can download a backup of your website. It’s important to note that the backup will only include the content of your website, not the design or layout. You’ll need to recreate these elements in WordPress.

It’s also a good idea to take screenshots of your Wix website to visually reference how it looks and functions. This will help you recreate the design and layout in WordPress.

Choose a WordPress Hosting Provider

Next, you’ll need to choose a WordPress hosting provider. Many different hosting providers are available, so it’s important to research to find one that offers the features and functionality you need. Some things to consider when choosing a hosting provider include:

  • Cost
  • Uptime guarantee
  • Customer support
  • Scalability

Choosing a hosting provider that offers WordPress-specific features, such as automatic updates and backups, and a user-friendly control panel is also important.

Install WordPress

Once you’ve chosen a hosting provider, it’s time to install WordPress. Most hosting providers offer a one-click installation process for WordPress, which makes it easy to get started. You can also choose to install WordPress manually if you prefer.

During installation, you must create a username and password for your WordPress site. It’s important to choose a strong password to ensure the security of your website.

After installing WordPress, you’ll need to choose a theme for your website. Thousands of free and premium WordPress themes are available, so take your time to find one that fits your brand and style.

Once you’ve installed WordPress and chosen a theme, you can start migrating your content from Wix to WordPress. This process can be time-consuming, but you can create a beautiful and functional WordPress website with patience and attention to detail.

Migrating Your Content

Are you considering making the switch from Wix to WordPress? It’s a big decision, but once you’ve made a choice, you’ll need to prepare for the migration process. After you’ve prepared for the migration, it’s time to migrate your content from Wix to WordPress.

But what does that entail, exactly? Let’s break it down.

Exporting Wix Content

The first step in migrating your content is to export it from Wix. This is a fairly simple process, but it’s important to do it correctly to avoid any issues later on.

To export your content, go to your Wix dashboard and select the “Site Actions” option. Then, select “Download Site” and choose the file format you’d like to export your content to. Wix offers a variety of file formats, including HTML, XML, and JSON, so choose the one that works best for your needs.

Keep in mind that some content may not be exportable from Wix. For example, if you’ve used certain apps or widgets on your Wix site, those may not transfer to WordPress. Double-check what content will be included in your export before you move on to the next step.

Importing Content to WordPress

Once you’ve exported your content from Wix, it’s time to import it into WordPress. This process is also fairly straightforward, but there are a few things to remember.

To import your content, go to your WordPress dashboard and select “Tools” then “Import.” From there, select the file format you exported your content to and follow the prompts to complete the import process. Depending on the size of your website and the amount of content you’re importing, this process could take a few minutes to several hours.

It’s important to note that some content may not import perfectly from Wix to WordPress. For example, if you’ve used custom fonts or styling on your Wix site, those may not transfer over exactly as they were. Review your imported content carefully to ensure everything looks how you want it to.

Organizing Your Content in WordPress

Once you’ve imported your content into WordPress, it’s time to organize it. Depending on how your Wix website is structured, you may need to create new pages and menus to organize your content. This is a great opportunity to rethink your website’s structure and ensure visitors can navigate easily.

Take some time to think about how you want to structure your website. What pages do you need? What should be included in your main menu? How can you make it easy for visitors to find what they want?

By carefully organizing your content in WordPress, you’ll be setting yourself up for success in the long run. Your visitors will appreciate the easy-to-use navigation, and you’ll be able to make updates and changes to your website easily.

Customizing Your WordPress Site

After you’ve migrated your content to WordPress, it’s time to start customizing your website.

Choose a WordPress Theme

The first step in customizing your website is to choose a WordPress theme. Thousands of free and paid WordPress themes are available, so take some time to explore your options and find a theme that fits your brand and website goals.

Install Essential Plugins

In addition to choosing a theme, it’s also important to install essential plugins to add functionality to your website. Some essential plugins include a contact form, caching, and SEO plugins.

Customize Your Site’s Appearance

Finally, take some time to customize your site’s appearance to match your brand. This may involve customizing your header and footer, adding colors and fonts, and creating a logo.


Migrating from Wix to WordPress can seem daunting, but following the steps outlined in this guide can make the process smooth and stress-free. Customization is key with WordPress, so take some time to explore your options and make your website your own. With a little patience and persistence, you’ll have a beautiful, functional website on the WordPress platform in no time.


  • James Peter

    James Peter is a seasoned digital marketing expert with a wealth of experience in the industry. With 5 years of hands-on experience in digital marketing, he possesses a deep understanding of the latest marketing trends and techniques. He is a gifted content creator and has a passion for writing about all things digital marketing and SEO Peter James
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